Package 02
Growth Package
For those who already have the journey installed and want someone to handle the ad spend that feeds it. Works the Attract, Qualify and Convert Vectors.
- Investment
- Set in the proposal, after the diagnosis
- Turnaround
- Monthly cycle, six months recommended minimum
- Format
- Ongoing work with initial setup and weekly reporting
What is included
- Everything in the Presence Package, including capture, qualification and the record.
- Paid traffic management on Meta, with the ad spend paid separately by you.
- Weekly campaign optimisation, based on conversion data rather than reach.
- A weekly report with cost per contact and qualification rate.
- A second capture page, dedicated to a specific campaign or offer.
- A fortnightly alignment meeting.
The problem it solves
It solves the business that already has the journey measuring and keeps spending on ads without knowing the real cost of each contact. Traffic management becomes ours, with weekly optimisation, and reporting becomes weekly so decisions do not wait a month.
What is not included
- Google Ads, which can be added as a module.
- A custom Decision Engine, which is a separate service.
- Result-linked payment, which is exclusive to the Performance Package.
When you move on from here
When generation and qualification already work and what is missing is consistency across the year, retention of existing clients, and automated decision making. Then the next step is Performance.
The right package is defined in the diagnosis. The proposal records the scope, measurement, assets, access and activation date before work starts.
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